Woman-Owned | Direct Trade | Premium Coffee From Ethiopia
Savor the Heritage
Eset Coffee is woman-owned, Ethiopian-led, and rooted in generations of agricultural expertise. From the highlands of Sidamo—where coffee is more than a crop, it’s a way of life—we bring you premium Arabica beans, grown at high elevation and cultivated with care.
Our coffees are processed using four distinct methods, each revealing a different side of Sidamo’s distinctive profile:
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Washed – crisp, clean, and floral
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Natural – bold, fruity, and full-bodied
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Honeyed – sweet, smooth, and balanced
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Anaerobic Fermentation – innovative technique focused on fruit, sweetness, and flavor clarity.
Every step of our journey is driven by a commitment to transparency, sustainability, and honoring the hands that bring this coffee to life.
Now, for the first time, Eset Coffee is proud to offer these beans directly to North America—inviting roasters and coffee lovers alike to experience the story in every sip.
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Rooted in Legacy
Eset Coffee was built on a foundation of global trade and local knowledge. With deep roots in Ethiopia and decades of experience through its sister company DMT Exports, Eset entered the specialty coffee world in 2020—bringing generations of agricultural expertise to the art of coffee.
Since then, Eset has exported premium Ethiopian Arabica beans across the Middle East, China, the UK, and the U.S. Now, with a growing presence in supermarkets and cafés, Eset is proud to introduce its roasted offerings to at the 2025 Specialty Coffee Expo in Houston.
Our Core Values
At Eset Coffee, every decision—from the soil to the final roast—is guided by purpose, connection, and integrity.
Quality
We source only premium Ethiopian Arabica (Ethiopica) beans from Sidamo, with a focus on flavor integrity and processing excellence.
Transparency
We believe in direct trade, clear communication, and relationships built on trust—from farm to roaster.
Sustainability
From farming practices to packaging, we work to protect the environment and support the future of our coffee-growing communities.
Innovation
We offer four processing styles—washed, natural, honeyed, and anaerobic fermentation—to highlight the depth and versatility of Ethiopian coffee.
Share Your Story
Win Free Coffee
Coffee carries stories through each sip.
Fusion Beans is proud to sponsor and support the journey of Eset Coffee, straight from the highlands of Ethiopia. and Esete Barega, the founder of Eset Coffee.
Fill out the entry form below. Follow both @FusionBeans & @EsetCoffeeCo on socials, and give us a 30 second clip of you telling us your favorite coffee story! If you’re chosen as the winner, you’ll recieve two pounds of roasted Fusion Beans every two weeks for a full year!
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